Force

April 20th, 2004

The Increasing Absence Of Racial Diversity In The U.S. Media Landscape Is Becoming A Heavily Discussed Subject And Putting Strain On Policy Makers To (Ultimately) Listen.

The increasing absence of racial variety in the U.S. Media landscape is becoming a popular topic and putting strain on policy makers to (eventually) listen.

As the North American Society of Paper Editors has reported, racial and ethnic minorities make up less than 13 percent of newsroom staff. Minority ownership of television stations hovers around three percent, while radio stations ownership is at seven %, regardless of the proven fact that the minority population of the U.S. Is roughly twenty-eight %.

In an open letter to network executives and editors earlier this year, Kathy Times, outgoing-president of the Nation’s Association for Black Writers, decried this absence of variety in the newsrooms of the top three broadcast networks, pointing out the large discrepancy between minority populations and their illustration in news distribution centres. “As America inches toward a world that is more black and brown,” wrote Times, “corporations are adjusting their cultures to embrace diversity because they know it makes good business sense. But too many network executives are paying little attention to this reality.”

Meanwhile, the U.S. Court of Appeals for the 3rd Circuit ruled last month the Federal Communications Commission (FCC) insufficiently justified its approach to advancing the diversity of broadcast possession. Over the last couple years, the FCC’s approach in coping with racial diversity in the media has been to depend on the Web to serve as the space for variety to flourish. This has neglected the proven fact that minority possession of media outlets has declined over the same period of time, in which policies have fostered more media consolidation.

To effectively induce and sponsor racial diversity in the media landscape, the FCC in particular must think more broadly about media policy completely. In a dispatch commissioned by the FCC this summer, several suggestions were made. To address these issues and begin implementing these policy ideas, a clear outlook of where minorities stand in media is needed.

The systemic issues in the media landscape include both the divide in how minority groups access the Web and the absence of minority ownership and collusion in main line news media. There are a number of barriers to Web access for minority Web users and content producersdespite higher levels of blacks and Latinos accessing the Web thru their mobile gadgets, the high expenses related to using these devices to tether, as an example, limits what one can do with that accessand overcoming the access gap is only one piece of the puzzle. The other, and more plain issue, is the one that Kathy Times poses to broadcast networks.

The incongruity between minority populations and their representative news outlet centres is large. It has effects on just about all sides of stories media production, from how minorities take part in conventional media to the inflow of new, young hacks who enter the industry.

Black editors and other established executives have lately been fading out of main line press outlets and into black-oriented media. This shift poses a tricky quandary. The experience of these editors might be just what is needed to reinvigorate the black press’ readership and circulation, as well as to induce minority kids to take part in media production on a bigger scale. Nonetheless even as this trend creates replenished potential for the black presswhere readership has fluctuated over the years as the quantity of outlets has dwindledit lessens the diversity of viewpoints found in normal news distribution centres. Movement out of the conventional press could further exacerbate the gaps that conventional reports has in providing heavy and accurate reporting on issues re minorities and race in the U.S.

The picture is also desolate for minorities who are in or have just recently graduated from journalism and communications programs, adding another layer to the variation. In the 2009-2010 academic year, the Annual Survey of Journalism & Mass Communication Graduates discovered that the rate of minority graduates landing full-time work dropped from 62.1 percent the year before to 48.6 percent, while white graduates had an employment rate of 63.9 percent. That is the biggest gap between whites and minorities since 1987.

One approach the FCC can take to fixing that difficulty is to build on suggestions presented in a brief it commissioned earlier this summer. The author of the report, Steve Waldman, indicated the usability of a late 1970s “tax certificate” programme, which improved minority possession in the media landscape. The programme offered tax breaks to broadcast or wire owners that sold an outlet to a minority buyer or invested start-up capital in a minority controlled broadcaster. Although the programme was abandoned due to understood misuse, an analogous but more expansive programme today could support community-based media outlets that not only provide reports, but train youth to become producers of stories and content. The programme would encourage and support minority youth entering media outlets and have a “trickle up” effect in building more racial and ethnic diversity in the media landscape.

The role of the news media is to provide a forum for discourse and engagement for all people in society. Yet the industry is plainly failing to measure up, and current FCC policy is doing small to help change that fact. When the FCC reassesses the way to better measure and enact minority possession and participation in the future, it will have to address the industry’s structural issues or the racial disparities in who produces and delivers our news will continue to worsen,writes tagza.com.
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