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June 11th, 2007 admin

How To Design A High Converting Squeeze Page

Internet marketing is mainly about making a profit by leveraging and utilizing the resources that you already have. Such a resource, and probably one of the most important assets you can have in online marketing, is your email list. If you are creating your list from nothing, then one of the first steps will be to put up a squeeze page. On this page you will gather emails from your visitors and use them to start compiling your email list. While there are many issues that can affect the success of a squeeze page, the good news is that with constant testing and tracking you can make small changes to improve it and perfect it.

Just as in a sales letter, if you have things that cause people to lose their concentration and interest, then that obviously is not good. The sole aim of this page should be to capture the email address of your prospects. Hopefully you realize the need to make a great first impression with the overall look of your squeeze page. You want your readers to subscribe, and to that end avoid anything else that will detract from your goal. All that will happen if you do that is lower your overall conversion rate. There are a lot reasons why you should not have multiple offers, and the effect it will have is negative.

Your squeeze page has to look attractive and highly professional. Your page can’t be poorly design without a single attractive element. If you can, get your squeeze page done by a professional designer. The presentation of your site is the first element that will impact the impression your visitors have of your site. There is no need for you, however, to spend a lot of time on creating your squeeze page, nor is it necessary to shell out a lot of cash for it. It’s enough to make sure the appearance is professional. You really don’t want to hurt your chances of someone signing up because of a bad squeeze page, because, after all, every person that lands on your squeeze page is a potential client.

Last but not least, ensure that the submission button on your squeeze page is being used wisely. The submission button is a perfect opportunity to get your call to action in front of your visitors again, which is why you should label it simply ‘click here’ or ‘submit’. You are throwing away a great opportunity if you aren’t taking advantage of this button. It’s a great place to reiterate a benefit that your prospect will enjoy when they subscribe to your list. You can add something like “Yes! Send Me My Free Report Now!” to make the call to action even more powerful and assertive. This approach will help you increase the number of people who sign up to your list, even if they were on their way out at first.

This article clearly shows that your conversion rate can be affected even by the small and simple issues. While there are plenty of issues you need to remember when you are designing a squeeze page that generates good conversion rates, some of the most important ones have been covered here.

You can obtain more useful tips and hints on the subject of online marketing and up to date advertising by going to Kasey Jones’s on-line blog.
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